Lead Content Strategist, College of Education & Human Development – University of Minnesota
@amandaesque
Writing for the web is messy and complicated. As web content managers, we must weigh user needs against stakeholder demands, tight timelines, budget constraints, and more. We’re often thrown into projects that are already underway or lack a clear strategy. Our work is constrained by organizational pressures.
In this workshop, we’ll talk about aligning content with project goals, creating a strategy that puts users first, and building products that can maintain momentum and success, even after we’re gone.
Emileigh Barnes is a content designer at 18F. An advocate of plain language and the Oxford comma, you can check out her work at everykidinapark.gov, beta.fec.gov, and in academic and literary journals. She’s the author of two poetry chapbooks. If not at work, Emileigh’s probably watching West Wing reruns or hanging out at the dog park with her boxer, Huckleberry Finn.
Kate Garklavs is a content designer at 18F, where she helps federal agencies with long-range planning and crafting impactful, user-centered content. She’s worked on my.uscis.gov, standards.usa.gov, labs.usa.gov, and more. A longtime lover of language, Kate earned her MFA in fiction writing from the University of Massachusetts Amherst. Before joining 18F, she led editorial and education strategy at Scripted.com, and also designed online fine arts coursework.
We all want to create useful, usable content—and we want to deliver that content to the right users. But how do we know what works? And how do we use these insights to inform and adapt our content strategy? What does success look like?
Join us as we relate content goals to relevant and meaningful success metrics in order to quantitatively assess the quality of our web content and the efficacy of our content strategy. Say hello to positive change on the web!
Join us and learn to:
Rick Allen has worked on the web his entire career to help shape communications and content strategy. Rick is co-founder of Meet Content, an online resource aiming to empower higher education to create and sustain web content that works. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.
