July 31, 2020
I’m director of strategy at Blend Interactive, a small shop in the heart of the Midwest, where I specialize in content strategy, information architecture, and understanding user needs.
July 31, 2020
The web industry is a complex, multi-stage, and multidisciplinary set of specialized practices, which makes it a difficult nut to crack if you’re not already a part of it. We wrote a book that helps provide context to a front-to-back web project, and this is why I think that matters.
July 8, 2020
With these last two chapters, we’re really not focusing on the site itself, but the processes around it — the people that will maintain things after launch, and the system around which constant improvements are made as the site grows more mature and enters into new areas of life.
June 4, 2020
Content migration and site launch are points in the web project process that begin overlapping practices quickly and often. This month, we look at the complexities within both.
April 13, 2020
Even though there are usually dozens of things more important than your web content during a crisis, your ability to communicate in a helpful, empathetic, and useful way is key. Content strategy during a crisis isn’t about maximizing potential, but for providing guidance and clarity.
April 3, 2020
I began my life as a content strategist by, weirdly enough, handling all site QA for Blend. It was an invaluable experience: I gained confidence in not just what a site should include, but how it is actually implemented, which allows me to better understand the technical considerations that come into every content decision. This […]
February 12, 2020
Two new chapter releases focused on understanding how hosting affects your web project, as well as how to choose and engage with an integration partner.
January 14, 2020
More and more, strategic content planning has moved from understanding communication and organization to helping select the tools and features that will make that communication and organization work. If you’re talking about requirements, that means — hopefully — you’ve done a good chunk of work figuring out what those requirements are.
November 22, 2019
Diving into design and tackling the tangled problem of integrations in this month’s chapter releases.
October 10, 2019
Writing about writing (and also writing about the structure of content) in this month’s chapter launches.
September 6, 2019
It’s time to get strategic and organized with the latest release. These chapters dive into developing a strategy for your content and creating a system for keeping it organized.
